Innovation derived recipes
For reasons such as health improvement, betterment of the planet and making adjustments to their daily diet, consumers are switching to alternative dairy products.Considering the total dairy category (including non-dairy) in META, dairy alternatives with the most product launches can be listed as dairy alternative drinks, non-dairy ice cream & frozen yogurt, spoonable non-dairy yogurt and non-dairy cheese.
As sugar reduction is an ongoing consumer trend in almost every beverage category, Vaniköy offerings on sugar and calorie reduction are innovative solutions also for dairy alternative drinks.
Vaniköy F85 plus is an 85% Fructose syrup in combination with natural flavor, characterized by a high relative sweetness versus sucrose, it enables claimable 30% sugar and calorie reduction. Its fast sweetness onset enhances freshness, and it boosts fruity flavor notes. Moreover, fructose syrup offers food & beverage manufacturers a ready to use syrup with significant cost advantage versus sucrose.
Subcategory as percentage (%) new Dairy Alternatives launches tracked (Middle East Africa, 2020)