Sports nutrition with ease!

General consumer concern is that sports nutrition is for people that burn high calories or athletes. On the other hand, sports nutrition is not only used by professional athletes, but also used for regular diets on daily basis. In order to live an active life with maintaining high energy levels or losing weight, consumers add sports nutrition to their diets for helping the process of calorie burn accelerate.

As burning calorie is one of the essentials for a healthy life, “reducing” the overall calorie intake is also one of the main determinants for a healthy diet.

Vaniköy F85 Plus fructose syrup can help formulators meet those challenging demands. As an 85% pure fructose syrup, it draws its sweetness from the same type of sugar found in most fruits at high levels. Fructose, or fruit sugar as it’s often called, is the sweetest of all naturally occurring sugars. As a result, Vaniköy F85 Plus is sweeter than sucrose, enabling formulators to deliver the same sweet taste at lower usage levels, reducing both calories and sugar content.

 

While sports non-protein remains a large and growing category, many Turkish consumers are gradually switching to sports protein products. This is due to the pleasant taste of protein powder, the introduction of new flavors and formats, and recommendations by fitness trainers to their clients to consume protein powder before or after a workout. According to Euromonitor International (2020, November) report, CAGR on “Sports Protein Products” is 15.7% between 2015-2020, while “Sports Non-Protein Products” between 2015-2020 being 11.8%.

In addition to country-specific examples, as Innova Category Survey (2020) puts forward, 20% of female consumers in Turkey buy sports nutrition, while 18% of male consumers in Turkey prefer buying sports nutrition.