The rise of conscious bakery

From bread and cakes to pastries and flatbreads, bakery products have an along-standing legacy in many cultures that represent comfort, indulgence, celebration, tradition, and family… along with the convenience they bring to today’s consumers. However, with the rise of dietary concerns about carbohydrates and sugar, bakery products have growing image problem with consumers in many markets. These shifting attitudes are creating both pressure and opportunity for bakery manufacturers, and this is driving innovation to create new and nutritious products in all bakery categories. 

Consumer efforts to live a healthier lifestyle and eat a more balanced diet are leading manufacturers to reformulate products by leaving out the undesirable ingredients (sugar, trans fats) and adding those that are more sought-after like fiber, protein, and whole grains.

 

As these trends continue to impact bakery product formulations, manufacturers need to develop smart strategies to add value to their products in a cost-effective way. And, Vaniköy offers capabilities, ingredients as well as insights to support you in this challenge.

Among the key challenges that bakers are attempting to address is reducing sugar. Vaniköy SweetBalance can help you achieve up to 30% sugar reduction claim with desired texture and taste. On the other hand, in fiber enrichment, Vaniköy FibroGem insoluble maize fiber is a new option. A naturally sourced fiber extracted from maize offers many functional and health benefits and provides label-friendly solutions. Insoluble maize fiber positively impacts texture and has excellent heat stability.